The Purpose of a Business is NOT Customer Value
I keep saying that the purpose of a business is NOT to satisfy the customer. And people keep asking me why. Here’s why… An organization is a multiminded system, a voluntary association of purposeful...
View ArticleStakeholders for Organizational Change
I used my first edition of Roving Coffee (in Stockholm, Sweden) to get feedback on my latest concept for stakeholders of organizational change. Some weeks ago I described the first version, which...
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